Student Spotlight:Twinings Tea
by Tiffanie Pfrang on 06/20/2011 | 1 Minute Read
To reach a younger demographic, a group of students designed a unique and vibrant tea packaging for Twinings Tea.
"This team project involved rebranding the well established Twinings Tea. We wanted to branch out to a younger demographic (young adults, working professionals) and chose to create that appeal through humor. We were inspired by dry British humor, and created a set of characters from an existing line of teas from Twinings. The concept was to "get into the head" of each of the characters, and so the cylindrical container lifts off, giving you a quip printed on each tea bag."
Designed by Chris Yoon, Jess Gerjets, Peter Smith
Dieline Media & PRINT Magazine