by Tiffanie Pfrang on 06/13/2011 | 2 Minute Read
"Every calendar day is a new trash bag. Every month is a roll of 31, 30 or 28 trash bags. The Calendar consists of 12 rolls and is divided into 4 quarterly sets with 3 months-rolls." More after the jump.
"Text on the calendar:
“All design products ultimately end up in trash. And many more ideas remain just ideas. We believe that the design idea in each project should have the power to act and be effective during its short life. Only this way design really matters. Only when we create ideas that are able to change the world our life matters. Then, we do not regret a day, as we did not waste it.”
Most of the calendars immediately get into trash bin. For our calendar it is the result we are aiming for. It works even in trash and all the time makes people wonder why and how each day has been spent."
Art Direction and Design by Yurko Gutsulyak
Dieline Media & PRINT Magazine
The GRO Agency