by First name Last name on 05/03/2011 | 1 Minute Read
An incredible packaging design for Swiss fruit spirits, based on the principle of "reduction to the pure essential":
"Rezept-Destillate is an assortment of different pure fruit spirits from a local Swiss producer. The packaging design reflects the process of distillation, during which the fruits are reduced to theirs flavor essences. This approach leads to a unique brand concept incorporating the context of pharmaceuticals at the beginning of the last century.
The labels refer to the periodic table and imply the products‚ elementary purity. Though simple technical solutions had to be found for its production, the design now evokes an impression of high class and exclusiveness."
Client: Rezept-Destillate, Wettingen, Switzerland
Images: by Studio Koritschan, www.studiokoritschan.com
Type Design: Studio Reizundrisiko, Samuel Bnziger, CH-Berneck; Norm, CH-Zurich
Copywriting: Julius Weiss, CH-Berne
Photography: Studio Koritschan, CH-Zurich
Final Arts: Christine Gertsch, Berlin