The Pitch

by Tiffanie Pfrang on 05/23/2011 | 3 Minute Read

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"All great design begins with one thing: a great idea. This idea is the root of everywell-produced, beautiful, or savvy execution.Whether it’s the representation of a brand by understanding the audience, theconsideration of a books content when creating a cover design, or the basis of apolitical campaign that goes on to influence millions.As designers we have the ability to influence a world that is more aware of and impacted by design than it realizes." The Pitch is a game of graphic design for all, creatives and non-creatives alike. Check out this beautifully designed game after the jump.

"Objective:Communicate the premise of graphic design and make it accessible to everyone,especially non-creatives.Create a product that helps us form a community, collaborate, and invent, exactlywhat I believe design intends to do.

Solution:Create the game of graphic design. A game that allows everyone, not just designers or creatives, but your younger brother, your grandma who can’t click a computer mouse or your best friend who’s an economics major, to better understand and engage in the creative process."

Designed by Fatimah Kabba 

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