by Tiffanie Pfrang on 05/23/2011 | 1 Minute Read
Bite Me is a 100% ink free package design. It is purely a play of the sense of touch, by using embossing, die cutting and laser engraving to create a mark. Check it out after the jump!
"Bite Me was developed based on the concept of (healthy life with correct portions). Now we can have a correct portion of chocolate since the new packaging is taking into consideration the percentage of cocoa. The more the percentage of cocoa to milk and other ingredients the bigger the chocolate size and vise versa, the less cocoa the smaller the chocolate becomes. Packaging took into consideration distinguishing colors according to different percentages as well, 70%, 80% and 90% as well as small gift chocolate. Shopping bags were customized to suit the boxes. The technique used is 100% ink free, its a play of the sense of touch, embossing, die cutting and laser engraving was used."
Designed by Vasily Kassab
L&E International Ltd.