“CARTILS was selected, after an international creative pitch, to design the limited edition of S.Pellegrino for the Cannes Film Festival 2011. Since 2010 the brand is the Official Partner of this prestigious, international festival.”
“Challenge: This limited edition had to celebrate iconic moments of the 1960’s Italian cinema. Besides enhancing this connection, the design also had to express a contemporary look and feel, realize an emotional bond with the consumers and be in line with the brand personality. Most importantly, it had to be a tribute to the Italian style and way of living.
Design solution: The design of the Festival edition reflects the quality S. Pellegrino is known for and creates a special edition feel. The iconic design elements were maintained to preserve the brand essence and visual identity. For the glass bottle, situated in a fine dining environment, the design focus was on subtle and refined new elements. For the shrink pack on the other hand, the limited edition needed to have stopping power to draw the attention of consumers in an off‐trade environment. The dark blue colour combination is therefore differentiating from the normal shrink pack.
A filmstrip was introduced as a concept to create the connection with the Italian cinema and style. The filmstrip was dynamically positioned on the label for a festive feeling. Silver detailing was used to create an even more sophisticated feel and this is a reference to the early years of the motion picture industry. The limited edition is currently launched in France, Belgium, Switzerland and Italy.”
Designed by Cartils
