G Series Fit Seeding Kit

by First name Last name on 04/25/2011 | 2 Minute Read

Editorial photograph

"This seeding kit was created to promote the launch of Gatorade’s new product G Series Fit. These kits will and have been delivered to major print and television media outlets to generate a following behind the latest product of the G Series line. The kit was created to custom dimensions using a combination of unique materials and techniques including screen prints, foil stamps and custom die-cuts."

"The kit, simple when closed, opens to full color graphics, exposing the products and has a drawer that contains the giveaway items. Two versions were sent, the first tier’s drawer includes a towel, flash drive wristband that contains information on the product and a screen printed G Series fit logo. The second tier includes a towel, flash drive wristband, IPod touch and G Series Fit branded pouch."

Agency: Fleishman-Hillard Creative

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