Student Spotlight: Officemax Repositioning

"Objective: To refocus Officemax's marketing and branding on students, teachers and institutions to separate itself from it's competitors. By moving in a new direction Officemax will form new brand loyalty while helping to make our educational system stronger."

Project includes Packaging, website, advertisements, vehicle design, and commercial storyboards.

Designed by Cyrus Blais, Syracuse University Communications Design Program