by Tiffanie Pfrang on 04/14/2011 | 2 Minute Read
Packaging and Branding for Remedy Brand. The goal is to differentiate the brand from every other environmentally safe products.
Designed by Doppio Design
Remedy Products are a range of homespun cleaning solutions for all the spills, splashes and little accidents around the home. Made with simple, non-toxic, ingredients and a range of eucalyptus oils, the products have been continually developed and refined by a mother and grandmother over the last 10 years.
In a market increasingly flooded with environmentally safe products, it became necessary to differentiate and express the brand in a more meaningful and stylish way to the consumer. To promote the benefits of the products to a sceptical and demanding target market, both the name and design needed reinvigoration.
Above and beyond its environmental properties — it was uncovered that scent and efficacy were important factors to consumers when it came to purchasing cleaning products. With eucalyptus oil being both the active ingredient and the signature scent, the name Remedy products spoke to both the active and passive attributes. Remedy is both the proactive solution and the natural panacea to all life’s little messes.
The philosophy of “Clean without harm” was also developed to speak to consumers who are concerned with the health of the environment and the health and wellbeing of their family. Coupled with a fresh, nostalgic creative execution, Remedy products embody the homespun origins of the products, with an invigorating twist!
Though in it’s early stages, the feedback for the new brand has been overwhelmingly positive, both in additional focus groups and unsolicited online feedback. Coupled with this enthusiastic response, online sales and enquiries have also increased."