by Rachel Wiles on 03/07/2011 | 1 Minute Read
Tenfold Collective designed this packaging for Oscium:
"Oscium came to Tenfold asking for a brand that would visually match the Apple products that they work with while maintaining their unique feel to stand out in the market place. We were happy to oblige creating a mark that spoke to the simplicity of use (clean lines, simple elegant type) as well as their innovative approach to a common hardware (the flame calls to mind the spark of inspiration and innovation). For the product packaging we added pattern and subtle detail to further enforce the feeling of unique simplicity. For the loading screen of the app we had the opportunity to animate the flame and create a small movie. It was a really fun project to do."
You can read more about it on their blog here.