Jed's Coffee Co.

by Tiffanie Pfrang on 03/30/2011 | 2 Minute Read

Editorial photograph

Consumers look to the packaging as a mean for information about the product they are about to purchase. Shine Limited found a way to simplify and clarify jargon heavy information for Jed's Coffee Co. Check it out after the jump. 



"The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.

The opportunity was to demystify the Roast and Ground category by removing the coffee jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.

Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.

With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market."

Designed by George Goldsack at Shine Limited, New Zealand

Editorial photograph

Editorial photograph

Editorial photograph


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