Featured image for Fortune Abalone Australia

Fortune Abalone Australia

by First name Last name on 03/25/2011 | 1 Minute Read

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In search to find a package that reflect the brand's luxury items and its well known status as a delicacy, Fortune Abalone Australia seek the help of REB Design. Check out the result after the jump!

"Abalone is a renowned globally as a delicacy, while in China it is also considered a luxury item worthy of reserve for special occasions.

More often than not, however, the premium status of the product is poorly reflected in its packaging. With this in mind, Fortune Abalone Australia approached REB Design to manage a broad branding and packaging program, which would add value to the produce on offer in its superb new retail outlet in Chatswood, Sydney.

The scope of the program included the development of premium carry bags, proprietary gift packaging for selected dried abalone, and packaging for canned and vacuum-sealed produce."



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