Crabtree & Evelyn’s Keystone Florals Range
by First name Last name on 03/16/2011 | 1 Minute Read
Pearlfisher has redesigned the packaging for Crabtree & Evelyn’s keystone Florals range – Lily, Rosewater and Lavender.
"The graphic design of the range works within the conceptual world of ‘romantic femininity.' The design for each fragrance is an original water-colour illustration that 'grows' around the bottle and the secondary packaging. All colours, patterns shapes, illustrations, photography, and textures are inspired by, or abstracted from, a representative of a specific garden plant or flower. The design story celebrates this natural vibrancy and passion; it is brimming with originality, colour and movement."
Designed by Pearlfisher
Creative Director: Natalie Chung, Illustrator: Bella Towe