Crabtree & Evelyn’s Keystone Florals Range

by First name Last name on 03/16/2011 | 1 Minute Read

Editorial photograph

Pearlfisher has redesigned the packaging for Crabtree & Evelyn’s keystone Florals range – Lily, Rosewater and Lavender.


"The graphic design of the range works within the conceptual world of ‘romantic femininity.' The design for each fragrance is an original water-colour illustration that 'grows' around the bottle and the secondary packaging. All colours, patterns shapes, illustrations, photography, and textures are inspired by, or abstracted from, a representative of a specific garden plant or flower. The design story celebrates this natural vibrancy and passion; it is brimming with originality, colour and movement."

Designed by Pearlfisher

Creative Director: Natalie Chung, Illustrator: Bella Towe

Editorial photograph

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