Before & After: Caribou Coffee Bags

by First name Last name on 03/15/2011 | 1 Minute Read

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"The redesign of the Caribou Coffee brand and logo can now be found on its coffee bags nationwide. Caribou Coffee launched an extensive brand redesign last year that continues to roll out this year. The new coffee bag design now wraps the entire bag with burlap and labels that give the packaging more of a handcrafted and artisan feel. The front label for each specific coffee was kept simple and includes a small hand-rendered sketch that references the country of origin or the unique coffee blend inside the bag."

 

Designed by Colle+McVoy

 

Client: Caribou CoffeeAgency: Colle+McVoyExecutive Creative Director: Mike CaguinGroup Creative Director: Ed Bennett, Erik HusbandDesigners: Ed Bennett, Lindsey Aho, Andrew Wetzel, Ben Clymer, Bryce HemmerIllustrator: Ed BennettWriters:  Erik Husband, John Neerland, Steve KaplanProduction Artists: Greg Goranson, Colleen SabersPrint Producers: Brad Smith, Teresa DemmaPhotographer (burlap and labels): Chris Sheehan

 

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BEFORE:

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