by First name Last name on 03/10/2011 | 2 Minute Read
We love the simple packaging and idea behind this product and are a little bit jealous. A design agency with their own beer! How cool is that? WORK Labs make used of their existing logo and expanded on the typography throughout the labels, boxes and pint glasses.
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"WORK Beer started with a art director that dreamed of having his own beer(seriously, who doesn't dream about having their own beer?). That dream led to beer for the American worker, WORK Beer—For A Job Well Done. It became the brewers best selling beer, going from local to available in all the surrounding states within a matter of months. No detail was overlooked, from the non-conventional label, to the box, to the coasters, to the pint glasses to the ads and TV spots. The WORK Beer tap handle stands out in a line-up pretty well, too, it's a hammer. As far as we know here at WORK, we're one of the only agencies in America to ever have our own brand of beer."
Designed by WORK Labs