An incredible packaging makeover story designed by Columbia based Port 43:
“Merck asked us to redesign their range of pet products PULVEX. The brief was to modernise the identity and show the products to be more than just a veterinary product but also cosmetics for your pet.
Along with the redesign of the label we introduced the character “Spotty” in different poses to illustrate how your dog will feel while using the products.
The bottle shape was also custom designed to stand out in the market place and communicate the fun you will have taking care of your precious pet with a product design especially for him.”
Check out the before & after below!
