by Salih Kucukaga on 02/07/2011 | 1 Minute Read

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"Working with Tuborg Green is a dream job. Because Tuborg is a brand in which we, like most Danes, feel we have a stake. Not literally, but emotionally. Tuborg is ours, like SAS, LEGO and the Little Mermaid are ours. Consequently, we have approached this job with as much respect for what Tuborg is as for what it can be. We have tried to find a way of remaining loyal to both. We will start with the label – the Watchmaker. An expressive shape. A round and cheerful shape. A beautiful and powerful shape. Which can even be accentuated. When you isolate the Watchmaker shape from everything else, something becomes clear: It communicates. And in itself it actually already contains the entire Tuborg story."

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