Woolworth's African Spa
by First name Last name on 02/03/2011 | 2 Minute Read
"As Creative Director at The Cape Town Toiletry Company, Todd Anderson worked in Partnership with the Client and some of South Africa’s most renowned design studios in the development of the African Spa Range."
"Todd played an essential role in the products concept, overlooking constructs, development and print production. Chromatically it was important for the product to represent the vibrancy and culture of the African continent, adopting rich tones of orange, yellow and dark brown balanced alongside lighter shades of green and purple. Todd chose to use jar shapes that resembled traditional clay pots and to screen print the African inspired ingredients to the outside. The two phase bath oil beautifully represents an African Sunset while the tubes take on a rich earthy feel."