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Before & After: Encantado

by First name Last name on 02/03/2011 | 1 Minute Read


"Using the same estate-grown varietals that contribute to Pine Ridge Vineyards’ acclaimed Bordeaux-style wines, PRV’s refreshing rosé is a blend of Cabernet Sauvignon with small amounts of Tannat, Merlot and Malbec. Encantado,  which means “charmed” or “enchanted” in Spanish, reflects a playful side  of the portfolio.

The sustainably farmed brand needed a significant overhaul to attract a broader and younger audience, which is when the client contacted Swig Beverage Branding." 

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