Sessions @ The Dieline Conference: Richard Shear
by First name Last name on 02/23/2011 | 3 Minute Read
Richard Shear is a Founding Principal and Creative Director of The Shear Partnership. He founded the firm, in 1993, to establish a design organization focused on strategic design excellence and the hands on interaction and management of the creative process.
He brings over 25 years of international consumer brand identity experience, with a wide range of clients such as Ahold, Coca-Cola, Hasbro, IBM, Johnson & Johnson, Pernod Ricard and Procter & Gamble. He began his career with Lois/Chajet Design Group, a joint venture of the legendary advertising art director George Lois and the British design manager Clive Chajet. In his next design management position at Lippincott & Margulies, he learned the complex skills of international corporate identity.
The Session: Being First: Lessons from Packaging’s Past
Package designers are cultural historians, often creating something new by rearranging the aesthetic events of the past—perhaps using a typeface designed in 17th-century England, combining it with a unique illustration style and finally creating a new bottle with state-of-the-art bioplastics. But what if there’s no history to fall back on? What do you do when tasked with creating a package for a new technology or a product that’s never before existed?
The Shear Partnership’s Richard Shear will address just that as he explores a number of historical packaging firsts. You’ll see case studies from Coco Chanel, Alex Steinweiss, Procter & Gamble and others as you explore the process the designers used to create packaging firsts. You’ll even get a handy list of dos and don’ts to take into account as you address your next package design.
During the late eighties he was a Creative Director and Partner at Peterson & Blyth, one of the premier package design firms of the time. Richard is a current Board member of the American Institute of Graphic Arts’ MetroNorth Chapter, past President of AIGA‘s Brand Design Association, President of the Package Design Council and a member of its Board of Directors. He is a graduate of Temple University’s Tyler School of Art, has written widely on the vital role of design and the creative process in the retail marketplace, and has been a guest lecturer at colleges including FIT, Trinity College and Tyler School of Art. He is a nationally ranked masters bicycle racer, has ridden in the Boston to New York AIDS Ride and is extraordinarily proud of his two children Alexandra and Scott.
Read Richard's Blog here.
Dieline Media & PRINT Magazine