Everything in moderation

"We wished our clients a merry (but responsible) Christmas in 2010 with a gift that arrived in a box titled 'Everything in moderation'. The contents were a set of beers labelled 'Everything in moderation... Lessons 1 - 6". The reverse labels featured a visual narrative beginning with Santa's Christmas night — enjoying a little tipple and a mince pie left on a family's table and ending in a bit of a mess."

Designed by Auckland based studio Everything