DIELINE AWARD WINNERS REVEALED

Le Chocolat

by Gina Angie on 12/16/2011 | 1 Minute Read

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Blackandgold revamps a great classic from Nestlé.

 

"Le Chocolat is a historical brand of cocoa powder, but suffered a lack of distinctiveness and shelf standout.We chose to turn the simplicity of this product into an asset, by creating a very iconic, pure, and self-confident design, that expresses both long-established chocolate know-how and everydayness."

 

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