Student Spotlight: Madhukura Premium Honey

by Tiffanie Pfrang on 11/04/2011 | 2 Minute Read

Editorial photograph

"The task was to create a brand and packaging for Tualang Honey, one of the rarest, most nutritional and hardest to harvest honey in the world. The product name “Madhukara” is from a Sanskrit word, where Madhu means honey or sweet. It suggests mystery and an exotic feel. To further expand the idea of premium, I chose a glass bottle of a rounded base and narrow opening, in the look of a potion bottle, like a magic syrup. The play of wood, etching, die cut gives the sense of delicacy and rawness to it.

"Etching on Balsa wood, Conqueror Skin paper, Laser print on Tracing paper."

Designed by Xiao Qing Chen, Malaysia 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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