Concept Packaging: La Croix

by Gina Angie on 11/28/2011 | 1 Minute Read

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"The one thing that has always bothered me about La Croix is the branding. Again putting aside the lack of research, target markets, KPIs, business context and all that jazz - the packaging feels like a generic store brand for something that might not taste all that great. It is also feels heavily female to me when quite a few of the people I know who also love this product are men. I think the brand needs a look that better reflects the product. It’s GUILT FREE - no sodium, calories, sugar, or funny stuff. Its refreshing, and hydrating but also a bubbly soda-like treat."

Designed by Stephanie Di Biase

 

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