Point G

by Tiffanie Pfrang on 11/14/2011 | 3 Minute Read

"Point G a French word, meaning the G spot… but make no mistake, don't get any ideas, we are talking here about a gourmet spot, the rallying spot of all foodies!  Because gastronomy mixes both pleasure and sensuality, it can be shared, offered, discussed… in flavours, colours, images and words. Ode to gastronomical delights in all their forms. With the new packaging platform, you lick (léchez), drink (buvez), crunch (croquez), experiment (expérimentez)… gulp (gobez), spread (tartinez), roll (tirez), pearl (perlez), sear (saisissez), share (partagez), and so on… "

The founders of Point G wanted to create an identity that they could relate to.  Even though they are considered the masters of macarons and other gourmet delights in Montreal, they did not want to play up that reputation. In this respect, the cliché of elitist luxury that some pastry brands project was a million miles away from who Point G truly is. Because they had, some years before, come up with the irreverent idea of naming their Company Point G for Point Gourmet (or whatever else naughty minds might imagine), we wanted to assume that identity and express it fully. The result of the packaging platform is powerful, while speaking with finesse and humour. The big words are now part of the vocabulary of the brand, and express themselves without vulgarity, surfing the subtlety and sensuality of a culinary and sensory vocabulary." 

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