Active Packs

by Gina Angie on 11/14/2011 | 1 Minute Read

"Active Packs, a healthier lunch-kit alternative, was anything but active in grocery aisles. It was “old school” and just did not connect with today’s kids & moms. A new brand strategy was needed, so Coho Creative was enlisted to give the brand a boost. While the Active Packs team worked to make the product more nutritious and delicious, Coho developed a new brand image that combined a lively personality, unexpected fun, and a touch of wholesome natural goodness. Now that Active Packs are ready to get back to action, lunch just got better!"

Designed by Coho Creative

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