“The Coca-Cola Company and World Wildlife Fund Partner to Protect the Polar Bear’s Home. Americans Invited to Text a $1 Donation and Join the Cause.”
“Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the ‘Arctic Home’ campaign by texting donations.
