Student Spotlight: Alex Lee
by Gina Angie on 10/20/2011 | 2 Minute Read
Dippin' Dots & Cheez-it packaging produced by Alex Lee a recent graduate of The Chicago Portfolio School.
Dippin' Dots"Dippin' Dots are colorful, tiny ice cream beads made by extremely cold freezing procedures. The design emphasizes the playfulness and unique shape of the ice cream, while adding a more futuristic look with a colorful spin. In addition, the lid from each cup can be folded into a small convenient spoon."
Cheez-it"Using a fun and whimsical approach, I decided to position Cheez-it as a snack for cheese lovers. My idea was to emphasize the "cheesiness" of the cracker, while engaging the consumer in some sort of interaction with the package. I also designed a line of cheese spreads that can be combined with the crackers for those who like that extra kick of flavor. Lastly, there's the "party box". It's essentially a box that once opened becomes a bowl for easy sharing."