by Tiffanie Pfrang on 10/17/2011 | 2 Minute Read
Pearlfisher created a "New brand creation, and developed a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home."
"Scope: Strategy, logo, brand identity, corporate identity, structural design, secondary packaging, tone of voice, naming, pack and web copy. Over 170 SKUs."
Designed by Pearlfisher, New York - London