Featured image for Tatcha Aburatorigami Japanese Beauty Papers

Tatcha Aburatorigami Japanese Beauty Papers

by Gina Angie on 10/12/2011 | 2 Minute Read

Editorial photograph

We are pleased to present this beautifully designed sustainable beauty product packaging.

"The papers are the original beauty papers first discovered by geisha for their beauty benefits.  They are still made in the same tradition by the gold leaf artisans who use them as beating papers to turn gold into gold leaf which they use on the palaces and temples throughout Japan. Our goal was to create packaging that honored the heritage and origin of the product inside while also being practical and sustainable.

The package is fully recylable and consists of:

  • Baseboard which is made in Japan and printed with soy ink
  • A label which is printed in San Francisco by a leading supplier of wine labels in a carbon negative facility, meaning their offset more carbon than the emit


The artwork on the package consist of a geisha from Kyoto – who first discovered that the papers are ideal for keeping skin petal fresh without disturbing their intricate makeup, TATCHA wordmark and logo hotstamped in gold – a nod to the origins of the papers, which are still from gold leaf artisans in Japan, and a Kikko / hexagonal pattern – which represents a tortoise, meaning eternal life, in Japanese culture."

The creative director is Stanley Hainsworth, CCO of Tether Inc. and co-founder of TATCHA.

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