Featured image for Jack Daniel's Tennessee Whiskey

Jack Daniel's Tennessee Whiskey

by First name Last name on 10/11/2011 | 2 Minute Read

Editorial photograph

Jack Daniel's Tennessee Whiskey packaging has been redesigned- "While its values remain unchanged, like any great brand, it at times needs to evolve its expression to reinforce its role and meaning in a changing world."

"The new package features changes to both the vessel and label. The famous label retains its signature qualities and is edited to create a more balanced and crafted feel. The new bottle introduces more chiseled shoulders to enhance the confident, masculine silhouette."


Designed by Cue


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