Jack Daniel's Tennessee Whiskey

Jack Daniel's Tennessee Whiskey packaging has been redesigned- "While its values remain unchanged, like any great brand, it at times needs to evolve its expression to reinforce its role and meaning in a changing world."

"The new package features changes to both the vessel and label. The famous label retains its signature qualities and is edited to create a more balanced and crafted feel. The new bottle introduces more chiseled shoulders to enhance the confident, masculine silhouette."

Designed by Cue