DIELINE SHOP - ALL HATS 10% OFF THIS WEEK ONLY
Featured image for Jack Daniel's Tennessee Whiskey

Jack Daniel's Tennessee Whiskey

by First name Last name on 10/11/2011 | 2 Minute Read

Editorial photograph

Jack Daniel's Tennessee Whiskey packaging has been redesigned- "While its values remain unchanged, like any great brand, it at times needs to evolve its expression to reinforce its role and meaning in a changing world."

"The new package features changes to both the vessel and label. The famous label retains its signature qualities and is edited to create a more balanced and crafted feel. The new bottle introduces more chiseled shoulders to enhance the confident, masculine silhouette."

 

Designed by Cue

 

Editorial photographEditorial photograph

Editorial photographEditorial photographEditorial photograph

 

Editorial photographEditorial photograph