“Blue Marlin has created packaging that embodies the positivity and optimism that comes from Cadbury Bournvita boosting your Shakti, graphically and structurally. And it has done so in a more modern way that makes it relevant to the new India. The graphics feature children jumping for joy on a vivid background of orange, sunburst yellow and Cadbury’s trademark purple. Front and back of pack copy explains and emphasises Bournvita’s ability to multiply the power of milk visually and in words.
The new packaging structure represents a great leap forward. It offers improved ergonomics and addresses one of consumers’ most pressing concerns: air tight storage. It also creates significant production and supply chain efficiencies and uses less material. The structure and graphics work beautifully together to underscore Cadbury Bournvita’s position as a premium, modern brand that leads its market.
