San Churro Real Chocolate

by Tiffanie Pfrang on 10/10/2011 | 2 Minute Read

Editorial photograph

“San Churro’s Real Chocolate is a product range developed in reaction to a chocolate market flooded with inferior ‘confectionary’ chocolate." We love the oversized numbers in pastel over craft paper. 

 

 

In the words of San Churro – “When it comes to chocolate, the truth is that there’s no substitute for REAL cocoa butter. It’s like ketchup without tomatoes, or an omelette without eggs – it’s the key, essential ingredient. Chocolate without it simply is not chocolate, but rather a sub-standard B-grade pretender: all show, no substance.”

The design response was to create something artisan, hand crafted and most importantly, REAL to reflect the product itself. The result being a range of products each with its own individual type execution and colour-way printed on 100% recycled card. A flexible solution to cater for any range expansion in the future.”

Designed by  Studio Alto, Australia 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

 

 

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