“We developed the Mammoth Supply Company concept in tandem with Fonterra’s team to be a dairy brand specifically for men.”
YOGHURT: Our idea was driven by the insight that men like yoghurt, but its not currently meeting their needs on a functional or emotional level.
ICED COFFEE: Builds off the campaign idea established for yoghurt.
ICE-CREAM: Positions the product as ice-cream for men.
Designed by Shine
