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Before & After: Luden's

by First name Last name on 01/05/2011 | 1 Minute Read

 

Editorial photograph

"To emphasize the appetite appeal of this American classic, TGG infused the recessive white bag with a burst of color – and emblazoned it with a realistic portrayal of the key ingredients. The addition of a white halo around the updated logo serves as an eye-catching brand billboard, while the use of a green leaf as the apostrophe in the brand name signals natural goodness and efficacy."

Designed by The Goldstein Group

 

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