“We have helped Crabtree and Evelyn nurture their brand on a number of global projects. Rose Essence is one of their more traditional and oldest products and our brief was to help capture the true spirit of the English garden and the English rose. We centered our design around a beautiful hand crafted typographic logo that organically grows across the packs like a wondering rose bush. Using a soft graduated pink and white embossed logo on uncoated card to help to communicate its fragrance and gentleness. The design was applied across a range of formats including boxes, tubes and jars primarily for Asia and Australasia.”
Designed by R-Design
