Beer is new book by Dan Becker and Lance Wilson that contains page after page of spectacular can designs from around the world. We have a few cans here to whet your appetite. Then, you can use your dieline discount to buy a copy for your reference collection or coffee table to impress your friends.
When you check out at this site, enter “dieline” as your promo code and you’ll get 30% off + free shipping.
“From Benjamin Franklin to Homer Simpson, Americans have cultivated a love affair with beer. The design of a beer can conveys a message about what’s inside, what we hope to achieve when drinking it and what the particular beer says about us. From the frugality of a “generic” beer to the solid, outdoorsmen feel of the Schell’s mighty stag or the persuasive glance of a “Lager Lovely” on a Tennent’s can, beer cans are the most accessible form of design.
Presented alphabetically by brand, the nearly 500 cans collected in Beer (culled from the collection of one man) represent thirty countries and range from the iconic to the obscure to the downright bizarre. From long-forgotten brews to classic brands that have changed their look but never gone out of style, Beer offers a peek into the last century of beer culture, exploring what we drank, how we drank it, and why we picked it off the shelf.
While it may not be as refreshing as that first cold sip, cracking open this book is certain to stimulate beer lovers and design fans alike”
