by Salih Kucukaga on 01/25/2011 | 2 Minute Read
"The folks here at the Maker's Mark Distillery have been handcrafting one thing, one way, since 1958. But, the fact is, innovation has been part of our heritage since Bill Samuels, Sr., first experimented with soft red winter wheat to create Maker's Mark all those years ago. Well, curiosity finally got the best of us all over again. Not too long ago, while staying true to the craft and heritage of Maker's Mark, Master Distiller Kevin Smith began some lengthy "trial and error" to create something new and different. After more than a few failures and bad ideas, Kevin reached the conclusion that the foundation for any new whisky we create should ultimately be our original whiskey – fully matured Maker's Mark."
"So, with the help of barrel maker Brad Boswell, Kevin started over. Together, they began even more experimentation, realizing that their new creation simply couldn't come from artificial flavors, but, instead, it had to come naturally from grains and wood. In December 2009, one taste of the new product said it all – "We finally got it right."
By Makers Mark
Dieline Media & PRINT Magazine
The GRO Agency