Flatt Energy Cola

"Flatt Energy Cola was dreamed up and schemed up by a couple of college grads in Madison, Wisconsin. A little spicy and a lot smooth, Flatt takes a turn from the average energy drink by acknowledging the obvious: very few people are actually going to go cliff jumping or dirt biking.

People simply need a boost of sugar, caffeine and vitamin C to overcome the lulls and lags in their day.

Accordingly, Flatt's packaging features the time-tested technique to dominating boredom: Doodles. Done with a convivial “elbow in the ribs,” these doodles combine with an electric color palette to relay an intense appreciation for everyday individuality."

Client: Flatt Cola, LLC

Agency: Hiebing

Credits: Jorel Dray | Art Director/Illustrator

Becky Lowe | Writer/Illustrator

Sean Mullen | Creative Director