Student Spotlight: Bigelow Tea

"The project was to create two different designs for one product. Bigelow tea was chosen to be repackaged for two different target audiences: an upscale gourmet store, and a lower end retail store. The upscale design pushed for interesting structure and modern design, while the low end version had to be considered for mass quantity production while still having visual appeal."

Designed by Kristen Haff, a soon to be graduate at the Academy of Art in San Francisco.