Before & After: Justin's Nut Butter

by First name Last name on 07/07/2010 | 2 Minute Read

Editorial photograph

Justin's Nut Butter, a line of small-batch, natural and organic nut butters, was recently redesigned to increase distribution in fine food outlets (e.g. Dean &?DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper). See the before and after below.

Designed by TDA Advertising & Design:

Marketing challenge:     

Increase distribution in fine food outlets (e.g. Dean &?DeLuca, Whole Foods, Crystal Farms) without jeopardizing existing sales at lower-price supermarkets (e.g. Kroger, Safeway, King Sooper).

Design brief:             

Signal brand’s combined “culinary,”?natural, and fun qualities.

Eight varieties:         

Classic Peanut Butter, Classic Almond Butter, Honey Peanut Butter Blend, Honey Almond Butter, Maple Almond Butter, Chocolate Peanut Butter Blend, Chocolate Almond Butter, Chocolate Hazelnut Butter, 

Two containers:         

Plastic jars and foil squeeze packs 

CDs: 

Thomas Dooley, Jonathan Schoenberg

Design/Illustration/Hand lettering:

Barrett Brynestad

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph  

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