by First name Last name on 07/12/2010 | 2 Minute Read
The Brand Hatchery concepted the product idea and package designof Boxsal as part of an internal agency assignment. They loved the idea so much theyformed Three Blind Ants, LLC, a new design company dedicated to picnicand consumer focused fun products. Lots more photos after the jump.
"[Boxsal is] an eco-friendly, modern picnic box dressedhead-to-toe in a design style that allows you to tailor your picnic toyour personal style. Whether it's the romantic taste of Today's Date,the inner-city style of Urban Picnic or casual coolness of Office Escape— Boxsal is a place to pack your creativity along with some tastytreats.
Each Boxsal is completely recyclable andbiodegradable right down to the knives, forks and spoons included in theBoxsal Eatin' Tool kit. Utensils and cups are made of compostable cornstarch. The trays and bowls are created from sugar cane fiber. Each kitalso contains recycled napkins and a compostable trash bag for yourpicnic left-overs. And while the Eatin' Tool kit is disposable, thepicnic box can be used over and over and over. It can even double asstorage box, luggage or portfolio case in the winter months.
The fact that each picnic box is fully sustainable was kind of agiven for the project. We figured that was really just the entry-feeassociated with fabricating a new product these days. The real magiclies in the creativity that each Boxsal can bring to a picnic. You nolonger need a 100-year old oak tree to serve as the corner stone of yourafternoon getaway. Instead you can find the nearest rooftop orinner-city park and toss down a blanket and some imagination."