Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below.
“The previous entry level brand in
the stores was called Companion. Companion was a line of low quality,
cheap imported hand tools. Evolv was created to raise the bar on entry-level tools with better overall quality and durability and superior
ergonomics. Evolv was created to appeal to today’s DIY
handyman/handywoman. The corrugated packaging is a response to an
internal initiative to eliminate PVC clamshells. We designed the
packaging so that it was recyclable and could be easily produced by
packaging vendors anywhere on the planet.”
