Evolv

by First name Last name on 07/12/2010 | 1 Minute Read

 Editorial photograph   Package design for Evolv, a mid-tier tool brand for Sears by Minneapolis-based Design Guys. Check it out below.

"The previous entry level brand inthe stores was called Companion. Companion was a line of low quality,cheap imported hand tools. Evolv was created to raise the bar on entry-level tools with better overall quality and durability and superiorergonomics. Evolv was created to appeal to today’s DIYhandyman/handywoman. The corrugated packaging is a response to aninternal initiative to eliminate PVC clamshells. We designed thepackaging so that it was recyclable and could be easily produced bypackaging vendors anywhere on the planet."

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