Multi-talented “brand author” Margot Elena is the mastermind behind high concept bath and beauty brands Lollia, TokyoMilk, Bloom, Archive and her latest – Love & Toast.
Lauded for her “no detail overlooked” approach to the creative process, Margot Elena is known for her uncanny ability to develop beautifully designed and commercially successful brands from concept to market. Her collections are brought to life through the luxuriously sophisticated packaging she designs; the superior formulations she develops, and the full of life personalities she specifically crafts for each of her beloved brands. Margot Elena designs every product to have a distinct something extra to make it that much more personal and intriguing whether it’s Lollia’s hanging cut glass crystals, TokyoMilk’s collectable, “Little Art,” compositions of vivid imagery and dreamlike ephemera collages, or frosted Perfume vials with Love & Toast iconography.
Love & Toast is a naturals line which had its premiere at Urban Outfitters. Conceptually, Margot Elena was envisioning a loose creative vibe with Love & Toast, what she refers to as “Brit Pop Folk Art.” Drawing influences from Japanese design, Love & Toast also has a Swedish feel about it with its bright colors and simple iconography and many will also notice a nod to the ‘80’s. Wanting the first items to feel loose, bright, spontaneous and very “now,” future packaging will move forward with what is “pop” at the moment.
