Isabel’s Way Cereal

by First name Last name on 06/07/2010 | 2 Minute Read

Editorial photograph

Minneapolis-based HartungKemp recently partnered with a family-owned breakfast cereal brand, Isabel’s Way, to create product packaging sure to sell their new, all-natural cereals into grocery stores nationwide.

“They make their cereals using all-natural ingredients. The family-owned company, named for their grandmother, supports renewable energy and environmental responsibility. They’re all about making breakfast simple again — especially for moms with full schedules. Isabel’s Way cereals are just about the perfect product,” explains HK Creative Director Stefan Hartung. “Our packaging communicates that brand story in a simple, authentic way. Because shoppers can tell when something is genuine.” 

“It says ‘no gimmicks’ right on the bags,” adds Mary Kemp, HK President and Brand Strategist. “Our design and copy work together beautifully to extend that incredible idea into a package that looks like nothing else you’ll see along grocery store cereal aisles. Lush green fields and bright blue skies are the way everyone wants to begin the day. Our fresh take on packaging invites shoppers to explore — encourages that mom to take home a new breakfast cereal.”  HK’s packaging made the new brand a hit with retail buyers. Now it’s getting Isabel’s Way cereals noticed on store shelves, too.  

HK’s work for gourmet candy brand Route 29 found its way onto The Dieline and into Box, Bottle, Bag. The Dieline has also featured HK packaging for Three Sisters and Bear River Valley brands. 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph  

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