Mack Tradisjon

New work from Tank...

"The brief: The customer wanted a packaging for a series of traditional, high quality beers. The packaging had to reflect the history, culture and pride that was put into the brewing process. Solution: Mack Tradisjon is a recognizable series that differs from the ordinary supermarket beer. The design has, as the beer itself, a touch of history and distinction that appeals to serious consumers, beer connoisseurs. The bottle label gives space and attention to the colour and quality of the content inside."