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Milk by Ffunction

by First name Last name on 05/05/2010 | 1 Minute Read

Editorial photograph

New packaging by Audree Lapierre of FFunction, a Montreal-based data visualization firm.

Editorial photograph

"Our concept was to design a packaging using nutritional facts about the food product. For the milk carton, we used the four sides to inform about the caloric ratio, nutrience balance completeness, ingredients and amount per serving. The diagrams and data visualizations give important and useful information. For example, they quickly show if a food product has a higher proportion of fat.

The data visualizations say more than a regular nutritional facts label. For example, ingredients are visually linked to their corresponding components (carbohydrate, total fat, proteins, sodium, others). In the case of a bag of chips, you would immediately see that it contains lots of ingredients without nutritive value.

Nutritional information becomes the main goal of the packaging, while still carrying a powerful branding by combining an expressive form with useful information."

One more design after the jump.

Editorial photograph

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