Back Label Wine

by First name Last name on 05/26/2010 | 1 Minute Read

Editorial photograph

A solution to a low-cost wine, with a low design budget. Check it out below.




Designed by Voice:

"Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.

The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases."


Editorial photograph


You may also like