Fenom is a brand new “Modern Absinthe”, with stunning mirrored packaging. Take a look at more photos of the bottle, and a Dieline360 view, below.
Designed by NY based Studio Dror:
“fenom (from phenomenon) is the first modern absinthe delicately refined to surpass twenty-first century taste-makers’ desires. Smooth and lightly aromatic, fenom is authentically hand crafted from traditional herbs including grand wormwood by one of France’s few remaining absinthe experts.
Dror Benshetrit explains: “A mirror has many unusual properties that, when applied to the standard shape of a bottle, give an individual the unique ability to interact with it. In a larger atmosphere, the bottle can capture the image of the entire party from its distant spot on the shelf.
The f also plays with the traditional curves of the bottle. From one angle it is seen as the letter f, but when turned 90 degrees it appears only as a straight, sharp line. This encourages people to spin the bottle, allowing both the f and the mirror to transform, and providing a playful yet intimate connection between the observer and the bottle.”
