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Student Spotlight: Norwegian Group Project

by First name Last name on 05/19/2010 | 2 Minute Read

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A great example of what can come from putting great minds together. This was created by a group of Norwegian students: Matias Klingsholm, Kristian Allen Larsen, Catherine Sagaute, Ole Fredrik Ekern, and Audun Aas. Read and see after the jump.

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"The Challenge: Pick a typical Norwegian product and redesign the packaging for international launch, primarily in France. Pay attention to cultural differences and design the package so that it stands out in the typical french retail environment.

Karmøy Laks is a well respected producer of premium Norwegian salmon. As told by the company profile at visitnorway.com: "It cannot be more special and it is not produced anywhere else - right here by the water's edge, using age-old methods and traditional recipes. Every bite tastes of professional pride. It takes 100 hours to finish the product: filleting, salting, drying, smoking and maturing. The taste tells it all."